HOW IS IT LIKE TO START A DIGITAL START-UP IN A TIER 2 CITY IN INDIA? Starting a business venture in tier2 city is very challenging compared to metro cities in India. There are lot of difficulties in finding properly skilled talents to work with, the client's payments are always due and never on time, it’s very difficult in convincing the business owners from tier2 cities to move their business on a digital platform, where they have been practicing their traditional business techniques for decades. But as they say, every problem has got its solution only if you wish to find. In the same way, it is possible to build a successful start-up in a tier2 city only if you dedicated and are moving up on right track. There are some advantages of starting up in tier 2 cities, like the rent of offices are quite cheap. Since the cities are small the transportation facilities are easily available for a quick commute. The cost of living is low, thus the expenses that occur are less. Word of mouth...